News

Broadening VAR horizons

The broadband revolution is continuing to gather pace and offers resellers a number of lucrative sales opportunities. Griffin talks to CRN.

Adrian Sunderland, CTO Griffin says: "With higher upstreams available, synchronous applications such as voice and video have started to be used over broadband."

"If businesses are going to entrust their core networks to broadband, they will not put up with uncertain performance of a contended, domestic-style ADSL connection," says Sunderland.

"Enterprises expect to be able to run Class of Service and QoS over their networks as they have always done on leased circuits," he adds.

"Resellers need to own the IP connection to their customers, otherwise they’ll soon find out what used to be partners quickly becoming competitors selling in their own applications. Customers want their suppliers to have total control over every aspect of the solution. As soon as the reseller starts blaming the ISP because the application doesn’t work, customers start looking for a new supplier."

Source: CRN Focus April 2007

"If businesses are going to entrust their core networks to broadband, they will not put up with uncertain performance of a contended, domestic-style ADSL connection,"

- Adrian Sunderland,
  Chief Technical Officer.


Adrian Sunderland
Chief Technical Officer